Delimex Expands Beyond Taquitos with Launch of New 360CRISP Quesadillas
- New quesadillas leverage Kraft Heinz’s innovative technology, 360CRISP, to deliver restaurant quality crispiness straight from the microwave
Pittsburg, Chicago, October 15th, 2024
#Quesadillas are one of the most beloved menu items in American restaurants today, and many people want to enjoy them at home without the hassle of cooking from scratch. However, most are dissatisfied with the current quesadilla offerings in the frozen aisle, citing soggy tortillas, cheese that doesn’t melt, and lack of crunch as key pain points. As the #Mexican #frozen #food #market in the United States continues to grow, Delimex identified an opportunity to leverage Kraft Heinz’s innovative 360CRISP microwave technology to provide an answer to these pain points with its new, crisp from the microwave quesadillas.
“Founded by Oscar Ancira Sr., a Mexican born entrepreneur, Delimex delivers vibrant, Mexican inspired flavors in convenient, frozen formats”, says Maryana Dluzniewski, Marketing Director for Delimex. “As we look to elevate Mexican style frozen foods beyond taquitos, we’re redefining what’s possible through innovative technology. We’re taking bold steps forward to deliver crave worthy offerings that will delight our fans.”
Delimex Crispy Quesadillas are now available in the frozen food aisle of major retailers nationwide including Target, Kroger, Walmart, among others for MSRP $ 5.99. To learn more, follow @delimextaquitos on #Instagram.
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